This Privacy Policy describes how www.latranquillina.com (the ‘’Site’’ ‘’Website’’) collects and processes your Personal Information when you visit or make a purchase from the Site. The operator of this Site takes the protection of personal information very seriously. Your personal information is treated confidentially and in accordance with the statutory data protection regulations.

The Site can be used without providing any personal information. Insofar as personal information (e.g. name, address or email address) is collected on the Site, this is always done on a voluntary basis. This information will not be passed on to third parties without your express consent. However, it is important to note that data transmission on the internet (e.g. when communicating via email) can have security gaps. A complete protection of the data against unauthorised access by third parties is outside our control.

1. RESPONSIBLE FOR DATA PROCESSING

Responsible in accordance with Art. 4 (7) GDPR

Product Squad GmbH

Neumühlen 17, 22763 Hamburg, Germany

Company registration: HRB 164765

Email: hello@productsquad.eu

This Site uses Shopify, an ecommerce platform, to manage its online store and associated information. When using the Site, your Personal Information will be initially processed by Shopify in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how Shopify data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

If you have any questions regarding the contents of this policy or how information is stored, please email us at hello@latranquillina.com.

2. YOUR RIGHTS

You have the following rights with regard to the data concerning you:

2.1 General rights

If you are a resident of the EEA, you have the right to information, correction, deletion, restriction of processing, objection to processing and data portability. Insofar as processing is based on your consent, you have the right to revoke this with effect for the future.

2.2 Rights in data processing based on legitimate interest

According to Art. 21 Para.1 GDPR, you have the right at any time, for reasons arising from your particular situation, to object to the processing of personal information concerning you, which is based on Art. 6 Para.1 e GDPR (data processing in the public interest) or based on Article 6 Paragraph 1 F GDPR (data processing to protect a legitimate interest), to object; this also applies to profiling based on this provision. In the event of your objection, we will no longer process your personal information unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

2.3 Direct mail rights

If we process your personal information in order to operate direct advertising, you have the right pursuant to Art. 21 (2) GDPR to object at any time to the processing of your personal information for the purpose of such advertising, this also applies to profiling, to the extent that it is related to such direct mail. If you object to processing for direct marketing purposes, we will no longer process your personal information for these purposes.

2.4 Right to lodge a complaint with a supervisory authority

You also have the right to complain to a competent data protection supervisory authority about the processing of your personal information by us.

3. COLLECTING PERSONAL INFORMATION

If you only use the Site for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal information that your browser transmits to the server. If you want to view the Site, we collect information, which is technically necessary for us to display our website to you, to process your purchases and to ensure stability and security. See the list below for more information about what personal information we collect and why.

Device information

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify and our shipping service provider. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), and email address.

Customer support information

Purpose of collection: to provide customer support.
Source of collection: collected from you.
Personal Information collected: name, billing address, shipping address, email address.

3.1. Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us by email hello@latranquillina.com to request deletion.

3.2. Contact via email or contact form

When you contact us by email or via a contact form, the information you provide (your email address, your name and telephone number if applicable) will be stored by us in order to answer your questions. Insofar as we request entries via our contact form that are not required for establishing contact, we have always marked these as optional. This information is used by us to specify your request and to improve the processing of your request. This information is provided expressly on a voluntary basis and with your consent, Art. 6 Para.1 a GDPR. Insofar as this concerns information on communication channels (e.g. email address, telephone number), you also agree that we may also contact you via this communication channel, to answer your request. You can of course revoke this consent at any time for the future. We delete the data arising in this context after the storage is no longer necessary, or restrict the processing if there are statutory storage obligations.

3.3. Newsletters

With your consent according to Art. 6 Para. 1 a GDPR you can subscribe to our newsletter, with which we inform you about our current offers. We use a double opt-in procedure to register for our newsletter. This means that after you have registered, we will send you an email to the e-mail address provided, in which we ask you to confirm that you wish to receive the newsletter. In addition, we store the IP addresses you use and the times of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to be able to clarify any possible misuse of your personal data.

The only mandatory information for sending the newsletter is your email address. Providing further, separately marked data is voluntary and is used to be able to address you personally. After your confirmation, we will save your e-mail address for the purpose of sending the newsletter. The legal basis is Art. 6 Para. 1 a GDPR. You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every newsletter e-mail or by contacting us via the email address provided above.

3.4. Online orders - Shop

If you place an online order on our website, we collect various information required to conclude the contract. The legal basis is the conclusion and execution of a contract in accordance with Art. 6 Para. 1 b GDPR. The data is stored for the duration of the contract and in accordance with legal obligations. We use various payment service providers for payment processing, which are always identified and receive your entries directly and are therefore recipients of your personal information collected in connection with the payment process. The legal basis for the involvement of payment service providers is the execution of the contract according to Art. 6 Para. 1 b GDPR. The storage for the purpose of payment takes place for the duration of the payment processing.

We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

4. USING PERSONAL INFORMATION

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

4.1 Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.

4.2 Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section above.

4.3 Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

5. SHARING PERSONAL INFORMATION

A transfer of your data to third parties does not take place unless we are legally obliged to do so, or the transfer of data is necessary to provide our services and fulfil our contracts with you as described above, or you have previously expressly consented to the transfer of your data.

External service providers and partner companies such as online payment providers or the shipping company commissioned with the delivery will only receive your data if this is necessary to process your order. In these cases, however, the scope of the transmitted data is limited to the necessary minimum. Please also note the respective data protection notices of the providers. Where possible, we check the services of third-party providers for compliance with legal requirements within the scope of what is reasonable.

6. USE OF COOKIES

When you use our Site, cookies are stored on your computer. A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. Cookies cannot run programs or transmit viruses to your computer. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

The legal basis for the use of cookies is Article 6 Paragraph 1 (f) GDPR, our legitimate interests. You can configure your browser settings according to your wishes and e.g. B. refuse to accept third-party cookies or all cookies. We would like to point out that if you reject certain cookies, you may not be able to use all the functions of this Site.

We use the following cookies to optimise your experience on our Site and to provide our services.

6.1 Cookies Necessary for the Functioning of the Store

Name	Function	Duration
_ab	Used in connection with access to admin.	2y
_secure_session_id	Used in connection with navigation through a storefront.	24h
_shopify_country	Used in connection with checkout.	session
_shopify_m	Used for managing customer privacy settings.	1y
_shopify_tm	Used for managing customer privacy settings.	30min
_shopify_tw	Used for managing customer privacy settings.	2w
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Tracking preferences.	1y
c	Used in connection with checkout.	1y
cart	Used in connection with shopping cart.	2w
cart_currency	Used in connection with shopping cart.	2w
cart_sig	Used in connection with checkout.	2w
cart_ts	Used in connection with checkout.	2w
cart_ver	Used in connection with shopping cart.	2w
checkout	Used in connection with checkout.	4w
checkout_token	Used in connection with checkout.	1y
dynamic_checkout_shown_on_cart	Used in connection with checkout.	30min
hide_shopify_pay_for_checkout	Used in connection with checkout.	session
keep_alive	Used in connection with buyer localization.	2w
master_device_id	Used in connection with merchant login.	2y
previous_step	Used in connection with checkout.	1y
remember_me	Used in connection with checkout.	1y
secure_customer_sig	Used in connection with customer login.	20y
shopify_pay	Used in connection with checkout.	1y
shopify_pay_redirect	Used in connection with checkout.	30 minutes, 3w or 1y depending on value
storefront_digest	Used in connection with customer login.	2y
tracked_start_checkout	Used in connection with checkout.	1y
checkout_one_experiment	Used in connection with checkout.	session

6.2 Reporting and Analytics

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session
_shopify_s	Shopify analytics.	30min
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	30min
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	30min
_shopify_y	Shopify analytics.	1y
_y	Shopify analytics.	1y
_shopify_evids	Shopify analytics.	session
_shopify_ga	Shopify and Google Analytics.	session

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools'' or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section below.

6.3 Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

7. BEHAVIOURAL ADVERTISING

We use advertising services below to provide you with targeted advertising and marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising on the following links:

Google - https://www.google.com/settings/ads/anonymousFacebook - https://www.facebook.com/settings/?tab=adsBING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

7.1 Google Analytics

This site uses Google Analytics. Use includes the Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyse a user's activities across devices.

Google Analytics uses cookies, which enable an analysis of your use of the Site. The information generated by the cookie about your use of this Site is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this Site, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the Site, to compile reports on Site activity and to provide other services related to website activity and internet usage to the Site operator.

Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is Section 15 (3) TMG and Article 6 (1) F GDPR. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month. You can find more information on the terms of use and data protection under https://www.google.com/analytics/terms/de.html or at https://policies.google.com/?hl=de

You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you may not be able to use all functions of this Site in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the Site (including your IP address) and from processing this data by Google by clicking https://tools.google.com /dlpage/gaoptout?hl=de and installing it. Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems used.

You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

7.2. Facebook Pixels

This Site uses the visitor action pixel from Facebook (Meta) to measure conversion. In this way, the behaviour of site visitors can be tracked after they have been redirected to the website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The data collected is anonymous to us as the operator of this Site, we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This use of the data cannot be influenced by us as the site operator.

You will find further information on protecting your privacy in Facebook's data protection information: https://www.facebook.com/about/privacy/ .
You can also deactivate the "Custom Audiences" remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

7.3 Shopify Audiences

This Site uses Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

7.4 Google Maps

This site uses the Google Maps service via an API. In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. Google Maps is used in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. You can find more information on the handling of user data in Google's data protection declaration: https://www.google.de/intl/de/policies/ privacy/.

8. CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Last updated: 25th October 2022

Privacy policy